Challenge
Furniture123 and Appliances Direct, both part of the BuyItDirect Group, aimed to boost brand awareness through strategic product placements.

Solution
Hollie developed a ‘hit list’ of target publications featuring household furniture and appliance round-ups, from House Beautiful to the Evening Standard. Customised e-alerts were crafted for each top-tier title.

Results
By fostering relationships with key journalists, Hollie secured regular placements in recurring columns on target platforms, achieving monthly KPIs of 10 pieces of coverage (including four with links) and impressing the client.