Challenge
Serenata Flowers, a small e-commerce brand, faced competition from larger names like Interflora, Bloom & Wild, and MoonPig.

Solution
By monitoring target publications and competitor coverage, Hollie identified a gap in feature-led articles, ideal for Serenata Flowers to fill.

Results
Using topical stories, Hollie secured coverage across lifestyle titles, meeting a KPI of 12 pieces of coverage each month.